From this section, I especially liked the Adam Kallish interview where he discussed Design Methods.
The diagram on page 127 illustrating the Design Method made a lot of sense to me.
It looks complicated, but as I read across the diagram it became clear that the process makes the initial thought process more complicated, but makes a more rewarding design in the end.
You could just jump into the design and roll with something you brainstormed.
But with this method, by the time you have an idea to present as an option to somebody, you've already thought through the implications it could have.
I can see how this process, if practiced enough, could be extremely helpful in coming up with designs that will jump through the political hoops of today's media.
-Thomas Holland
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